For those unfamiliar, WordPress is an open-source web application that provides an easy way for non-technical people (and those quite technical too) to create, publish, and manage a website. Initially, WordPress was mainly used as a platform for blogging platform, but it has quite rapidly become the go-to platform for building websites.

While there are still other great publishing platforms (especially for ecommerce with solutions like Magento and Shopify), WordPress has quickly become the choice for many.

In their own words...

“WordPress is publishing software with a focus on ease of use, speed and a great user experience. WordPress is blessed with an active community, which is the heart of open source software.”

“WordPress is a powerful personal publishing platform, and it comes with a great set of features designed to make your experience as a publisher on the Internet as easy, pleasant and appealing as possible. We are proud to offer you a freely distributed, standards-compliant, fast, light and free personal publishing platform, with sensible default settings and features, and an extremely customizable core. ”

In our opinion, what makes WordPress so special and the choice for so many small business website builders is the community of developers and designers that have formed around the platform... this, of course, is manifested in the tens of thousands of themes that now exist for businesses to choose from.

It is safe to say that WordPress themes, and now Premium WordPress Themes, are all the rage.

Click here to read about the history of WordPress

How Popular are WordPress Themes?

WordPress Themes are our most popular searched for themes. How popular? Take a look at the monthly search volumes (exact match, as reported by Google) for some of the following keyword concepts:

What does WordPress say about using the "WordPress" trademark in sub-domains? Source

"For various reasons related to our WordPress trademark, we ask if you're going to start a site about WordPress or related to it that you not use "WordPress" in the domain name. Try using "wp" instead, or another variation. We're not lawyers, but very good ones tell us we have to do this to preserve our trademark. Also many users have told us they find it confusing.

If you already have a domain with "WordPress" in it, redirecting it to the "wp" equivalent is fine, just as long as the main one users see and you promote doesn't contain "WordPress."

"WordPress" in sub-domains is fine, like wordpress.example.com, we're just concerned about top-level domains.

We've told this to anyone who has ever asked us, we just wanted to make it public so more people could be aware of this policy.